What is your reason for having a web site? To provide a simple presence on the Internet to compete, to allow clients to log on and view account information or maybe you use your site to enhance your company marketing? In any case, a web site can only be as valuable as the features and resources your have on it; and one of the easiest methods to gather information from site visitors and collect data is to solicit feedback from your potential (and current) clients.
An online survey system can be very beneficial to the continued development of a web site and the business as a whole. The next time you are out eating with your family, take a look at the methods that a various businesses use for feedback. A restaurant, for example, uses comments cards and allows patrons to place the cards in a box or just leave it on the table when they leave. This type of information is very valuable to the restaurant itself, and similar information focused to your business can be just as valuable to your success. Some common uses for a survey system on your site include:
- General inquiry from potential client
- Information gathering for a specific project / services
- Registration of products
- Employee recordkeeping when at a client location
- Standardization of processes and information gathering
- General questionnaires
These are just a few examples of the uses of a survey system on your site. The uses are endless and the application of a survey system can be applied to any instance when a standard set of questions needs presented to a group of people.
Why should a general web site visitor fill out your survey? This is a common question that everyone asks when they see a survey on a web site. Again, it falls down to marketing and offering some type of incentive program to fill out the survey. Maybe a discount of products/services, entry into a drawing or even enhanced features/services of an existing product/service they are using.
Survey systems come in all shapes and sizes. There are some that are only used once for a special occasions or promotion. Others are designed to be used and customized over and over again for a number of different uses. Literati can help you develop a system to meet your specific needs.
Literati has designed and implemented a survey system that will provide you with all the basic needs from creating your own survey with sections and questions to customizable reports of the results. Questions can be entered as general text entry, Licard scales, optional selections, multiple selections, simple number entry and large essay blocks.
Surveys are only as good as the results you get. Results such as mean, mode, median, simple occurrence sums and standard deviations can be provided for each numerical answer. Even date ranges can be selected for customizing reports.
Surveys used to be an expensive method of gathering information, it cost too much money to develop the survey, make copies, distribute to the correct target market, enter all of the data and then evaluate the results. Literatiís online survey system takes many of these steps. Once you know the questions, entry into the system is as easy as, well a survey (form based system), there are no copies to make, your site visitors are probably already in your target market and collecting data and creating results are all done for you. All you need to do is analyze the results and let your business grow.