Are you participating in the growing eCommerce technology? If you have shopped or purchased a product online, then you have. The concept of eCommerce has evolved as online communications have evolved. With today’s eCommerce, businesses and consumers use the Internet to conduct business transactions and communications faster and more efficient than ever. For a business, eCommerce helps them stay competitive by reducing overhead costs associated with the sales process, by effectively communicating with customers, and by marketing to a wider audience. For consumers, eCommerce allows them to shop at their leisure and purchase goods and services from across the world.
There are three main types of eCommerce: Business to Consumer, Business to Business, and Consumer to Consumer.
Business to Consumer (B2C) eCommerce – Easily the most common form of eCommerce today is B2C in the form of online stores. For a business, a couple of benefits of a B2C solution over a traditional physical retail establishment are lower operation costs and the ability to offer more products without the need for physical showroom space. For consumers, B2C gives them the freedom to go online at any time to shop, research and purchase products.
Literati has implemented several online stores providing common features such as shopping carts, credit card processing, and order tracking. The stores were developed to meet the unique needs of the business and how their consumers purchased products.
Business to Business (B2B) eCommerce – For businesses whose customers are other businesses, B2B solutions provide applications that benefit the supplier and retailer. Many of the concepts are the same as B2C, but the focus is on B2B transactions and communication. In addition, B2B focuses on meeting the unique needs and processes between a business and its sales force.
One solution that Literati has implemented for several businesses is a Sales Associate Area that provides capabilities such as reporting, ordering, tracking, and marketing capabilities between the business and its sales agents. This area streamlines the process and makes it easier and more effective for all parties involved.
Consumer to Consumer (C2C) eCommerce – Take the business out of the supply chain and allow the consumers to interact directly is the basis of C2C eCommerce. C2C is commonly used by people to sell or auction items when they don’t want to involve another group to broker the transaction. A popular example is eBay (www.ebay.com), an online auction site which has grown to sell just about anything imaginable and permissible.
Can your business benefit from eCommerce? Regardless of what good or service you provide, Literati can find ways to help you implement eCommerce solutions appropriate to meet your needs and help you work with your customers electronically. Contact Jeff Anderson, Web Projects Director, for more information and visit Literati’s web site (www.literati.com) for examples of eCommerce work we have done for businesses.